FIGURE 5.1

DEMOGRAPHICS & LIFE STYLES: SOURCES OF AVAILABLE DATA

Public Sector Data Provider

Data Types

Sample Data Elements

Data Geography

Private Sector Data Provider

Traditional market research organizations (e.g., Donnelley Demographics, Standard Rate & Data Service, Nielsen & Arbitron ratings services)

Data Types

Sample Data Elements

Data Geography
Marketing geography (counties encompassing radio & TV audiences)

Postal geography (used for target marketing by mailing list)

Geodemographic/life style marketing (e.g., Claritas Corporation, National Demographics & Life Styles)

Data Types

Sample Data Elements

Data Geography

Marketing geography

Postal geography elaborated

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